Hi! I am Houda.

I created the Institute for Systems Intelligence (IFSI) to empower you and your team to unlock your full potential for success through the principles of systems thinking.

My professional journey started in Science. I started out as a molecular biologist, and spent a decade investigating the biological systems behind cancer development at leading institutions in the UK and Denmark. I then transitioned to a 12+ year career collaborating with global pharmaceutical companies, international health organizations, and medical associations, where I developed and led strategic communications programs and multi-stakeholder partnerships.

As my work brought me deeper into complex, unpredictable challenges, I turned to systems thinking to help me ask better questions, and unlock better solutions . This perspective has since become the cornerstone of my approach as a consultant, educator, and facilitator.

I am a Fellow of the Schumacher Institute and the RSA and serve as an advisor to the Human Health Education and Research Foundation.

Throughout my career, I’ve worked with multidisciplinary teams across academia, professional services, and the pharmaceutical industry. I often found myself in the position of the connector, bridging silos. From that vantage point, I could clearly see that collaboration cannot be taken for granted. It’s a skill that, if honed, can drive breakthroughs, and if neglected, can stall progress due to tension and misalignment.

To address these challenges, I created a framework grounded in systems thinking to help teams break through silos, and achieve collective brilliance. I call it systems intelligence because it combines a systemic view of the world with the attributes to engage in effective collaboration.